Simply put, “digital signage” refers to signs controlled by a computer that allows them to be updated locally or remotely, without the hassle and expense of changing the actual sign. As soon as a new promotion or campaign is created it can be instantly and cost-effectively distributed to 1, 10 or 1000 screens at once. The technology also allows far more sophisticated merchandising that can target changing consumer demographics by time of day, store location and even screen location within a store.

Digital signage eliminates in-store advertising clutter, printing delays and the recurring costs of printing, distributing and installing each new poster or plastic sign. Eye-catching and information-rich media such as animation, video and sound provide useful, fun and engaging information to your customers enhancing their shopping experience and encouraging them to spend.

Digital signage content can be shown on displays such as LCD screens, plasma monitors, large projection screens and LEDs. Because digital signs are placed in high-traffic areas, it is important to use a robust and stable system to ensure that the right message appears on the right screen, at the right time.

Why use digital signage?